Tony Antony is a Canadian artist from Jamaica. He is currently one of the most requested artists in Canada. Tony Antony has not only been previously nominated for the ‘Best Reggae Recording’ category in the 2011 JUNO awards but also the EME Awards in Jamaica. Further, Tony bagged the awards for best male vocalist, best songwriter, best single, and best reggae album in the 2011 Canadian Reggae Music Achievement awards. The song ‘Your Friend’ has sparked amazing feedback from listeners across the globe.

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The Challenge

When we were approached by Tony’s management,3PENT wanted us to build a brand for him. One that would be unique and exclusively tied to him. They wanted a full rebrand of the artist. We offered exactly that. They wanted to maximize his audience and ensure that he got airplay across all platforms. This would mean a complete revamp of a consistency brand.

We created a suitable logo for him that entailed his initials. This would help the audience easily relate the logo to him. Further, we used gold and black as the dominant colors to show prowess and confidence in his music.

The logo was also tailored to be used in customized merchandise like t-shirts, caps, hoodies and etc. we also customized his logo to fit on his dvd covers.

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