Strategy

Overview

From launching a new product or service to managing organizational change or a reputational crisis, public relations leverages third-party credibility to tell stories your audiences need to hear. A critical piece of the marketing communications cycle, PR assesses the temperature and sets the tone and tempo to help ensure communications success. In our world where anyone with a smartphone and social media account has the ability to report on news, having intelligent, trusted and timely PR counsel is more important than ever. Ensuring you are using the right medium, message and messenger can not only call attention to your brand, but can also keep problems from turning into crises.

Why It
Matters

The most valuable aspect of strategy is the litmus test it creates. By building a sound strategy, you are establishing guardrails up front, and keep your brand from following the shiny object or the flavor-of-the-month opportunity. Strategy creates focus. Strategy creates accountability. Strategy allows for year-over-year comparisons.

What We
Do

Strategy is foundational to brand planning, and a scale-don’t-skip process. Whether you’re building a comprehensive campaign from scratch, or just need to strengthen an existing plan, our team can help. Here are a few strategy services we do really well:

 

  • Market Research
  • Ideation
  • Business Consulting
  • Audience Personas
  • Story Mining
  • Need States
  • Competitive Analysis
  • Communication Strategy

Clients

  • Rollins / Orkin
  • Mattress Firm
  • Toyota
  • Primrose Schools
  • Chick-fil-A
  • Delta Air Lines
  • SCANA Energy
  • Georgia Transmission
  • The Coca-Cola Company

Our strategy blogs

Our strategy team

Tim Nzuna

Social media Manager

Tim is the Social Media Manager at EMI, working in our digital, social, and creative services team.Having spent over a decade leading social media strategy and guiding community management in house for brands and at agencies, Tim’s extensive hands on experience includes stints in sectors such as real estate, publishing, finance, luxury goods, education, sports, entertainment, health and wellness, travel, and telecom.Prior to joining EMI, Tim worked as a consultant, refining marketing strategy, training community managers, 1:1 C-level social media training, and providing content editorial. Tim has also taught college classes on marketing metrics, and integrated marketing and communications

George

Kevin Kamau

Director of strategic planing and Events

Events Director at Eminent Media Inc.• An experienced marketing professional with a passion in brand building and over 8 years experience in Event Management and Brand Activations.• Past roles as Head of Activations at East Africa’s Premier Entertainment Company, Homeboyz Entertainment Ltd, with years of experience in end to end to end event management for both local & international clients including Pernod Ricard, East African Breweries and Sport Pesa.• First hand experience and a key role in conceptualization and execution of major marketing campaigns and events including Stanchart Marathon, Tusker Project Fame, Brookside Dairy Best Campaign, Tusker Twende Kazi Campaign, Telkom Kenya Rebrand, POTUS Visit, Jameson Live, Guinness Fanzone with Thierry Henry, Nescafe 3-in-1 Launch, Seven Seas Stronger Generation Launch, Giants Summit In Kenya, Tusker Airshow & Maasai Mara KQ Marathon.• Manages Bar In The Bush, which is Nairobi’s most refreshing beverage catering service, offering bespoke mobile bar services to corporates and high-networth private entities .• Seasoned professional with great networks in East Africa within the corporate sector and entertainment industry.

Matthew Gallant

Director of Operations

Matthew Lewis Gallant is also the founder of Gallant Media which is a  Digital Marketer & Photographer firm based out of Toronto, ON. For the past 2 years he's been marketing brands, covering events, and creating projects for businesses.
He believes that every brand & individual has stories to tell — stories that will not only engage, inform, and delight their audience — but that will also deliver on measurable business goals and objectives. He is the connection between brand and consumer.
He loves building brands from the ground up through bold messaging & visual storytelling.  He does this by helping clients find the subject and medium that best fits their unique identity, and then he produces high-quality content that meets their business goals & objectives.

Skills

Team Lead
100%
Communication
100%

Don Mathias

Managing Director

Mathias is a globally known expert on Marketing, public relations, and communication who founded multiple successful public relations and interactive marketing agencies authored One forward-thinking marketing book.Don is recognized as a thought leader on how software, the Internet and digital technologies have created seismic shifts in the practice of marketing that deliver entirely new levels of customer engagement. Today, Don’s focus is on how this marriage of technology and marketing has created a powerful platform for authentic marketing across paid, earned and owned channels, further advancing the evolution of the discipline.Don helps both multi-national and emerging companies harness authentic marketing strategies – including reinventing themselves around this new form of the good – to create powerhouse brands. Among the companies Don has counseled are Microsoft, BELL, 7- Eleven, Canadian Tire, March of a dime Canada and Enercare.

Skills

team Lead
100%
Communication
100%