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Strategy

Overview

From launching a new product or service to managing organizational change or a reputational crisis, public relations leverages third-party credibility to tell stories your audiences need to hear. A critical piece of the marketing communications cycle, PR assesses the temperature and sets the tone and tempo to help ensure communications success. In our world where anyone with a smartphone and social media account has the ability to report on news, having intelligent, trusted and timely PR counsel is more important than ever. Ensuring you are using the right medium, message and messenger can not only call attention to your brand, but can also keep problems from turning into crises.

Why It
Matters

The most valuable aspect of strategy is the litmus test it creates. By building a sound strategy, you are establishing guardrails up front, and keep your brand from following the shiny object or the flavor-of-the-month opportunity. Strategy creates focus. Strategy creates accountability. Strategy allows for year-over-year comparisons.

What We
Do

Strategy is foundational to brand planning, and a scale-don’t-skip process. Whether you’re building a comprehensive campaign from scratch, or just need to strengthen an existing plan, our team can help. Here are a few strategy services we do really well:

 

  • Market Research
  • Ideation
  • Business Consulting
  • Audience Personas
  • Story Mining
  • Need States
  • Competitive Analysis
  • Communication Strategy

Clients

  • Rollins / Orkin
  • Mattress Firm
  • Toyota
  • Primrose Schools
  • Chick-fil-A
  • Delta Air Lines
  • SCANA Energy
  • Georgia Transmission
  • The Coca-Cola Company

Our strategy blogs

Our strategy team

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