- Purpose + Values
- Brand Positioning
- Logos + Visual Identity
Branding is that half-second emotional reaction you have to a person, product, service, or most notably – a brand. A brand promise is reinforced in many ways over time, but it all starts with a strong brand foundation. Branding goes beyond names and logos – it’s also how your people embody the brand and personify it with audiences external and internal. And that’s the crux of a strong or weak culture, which will ultimately make or break your brand’s future. Ultimately, without consistent brand identity, all marketing communications suffer.
We don’t do anything without a strategic approach. Strategy establishes the guardrails that keep an organization from diverting to the shiny object or the flavor-of-the-month opportunity. It creates focus. It creates accountability. It allows for year-over-year comparisons. It allows for some ideas to take the “back burner” if they don’t quite fit. It doesn’t have to be complex or take forever to create. It just needs to be thoughtful. Strategy is a scale-don’t-skip step to our work.
Consumers are smarter and more skeptical than ever. They look to be educated, entertained and expect valuable, relevant and consistent content. With all the noise in the digital landscape, breaking through the clutter can be tough for even the most earnest brands. We help brands connect with those they care about most authentically and strategically.
We think brands are beautiful – or at least they should be. Creative is more than just design at Jackson Spalding. Our creative teams are obsessive about audiences, and rely just as much on sociology and psychology as we do on style and color. Visuals should speak to people in ways that inspire curiosity and reflection. We always look beyond the first right idea to see what the second right idea might be. That’s the secret to breaking barriers.
Public relations is communicating with clarity and integrity to critical audiences you want to positively impact over time. We take the long view on building brand reputation. Independent third-party validation remains to be the most valuable way to build brand awareness and affinity. Though the platforms are ever-evolving, we help others articulate the stories that need to be told. Because, like in ancient times, stories are how we best absorb information. That’s just human wiring.
An event is more than logistics and speeches. It’s about creating an experience that evokes emotion in your audience. We help our clients think through how every event – no matter how big or small – fits into their larger marketing strategy and overall business strategy. An event doesn’t end when your last guest leaves; it’s a launch pad for building relationships with your target audiences. Being a full-service agency, we create efficiencies in both time and budget by planning and managing events under one roof.
We ensure brands’ advertising creative and value-based content are seen by the right audience in the right place at the right time. The six factors our media buyers and planners balance to achieve an effective and efficient advertising spend are target audience, geography, media mix/ad units, timing, reach and frequency. Compellingly, our cost structure proves we’re not interested in our own profit. We’d much rather pursue a trusted relationship and share compelling creative than chase budget.
We infuse our culture with the mission to be the most trusted and respected marketing agency. This is our charge.