Job Summary: The Research and Market Analysis Assistant conducts in-depth market research, analyzes data, and provides actionable insights to support strategic business decisions.
Key Responsibilities:
- Conduct in-depth research on industry trends, competitor activities, and client demographics.
- Collect, analyze, and compile data into reports or presentations for client review.
- Identify potential market opportunities and provide strategic recommendations.
- Track and document key findings, offering actionable insights for client decision-making.
- Assist in preparing market analysis for new product launches or service expansions.
Required Skills:
- Analytical Skills: Ability to analyze and interpret data effectively.
- Attention to Detail: Precision in data collection and report generation.
- Strategic Thinking: Understanding how insights can drive business strategy.
- Data Visualization: Presenting data in an understandable format.
- Adaptability: Adjusting research based on changing client needs.
Tools:
- Market Research: Google Trends, Statista, IBISWorld.
- Competitor Analysis: SEMrush, SpyFu, SimilarWeb.
- Survey Tools: SurveyMonkey, Typeform, Qualtrics.
- Data Visualization: Google Data Studio, Tableau, Microsoft Excel.
Achievements:
- Provided key market insights that led to successful product launches.
- Developed comprehensive research reports that informed strategic decisions.