Background
Rachel Mbuki is a media personality, she has hosted a show, ‘’Q-Hits”, that was shot in a studio in Hollywood, California and broadcast to Africa via Showmax. Apart from that, her knowledge in events planning, beauty and being outspoken has not left her behind in the world of hosting co-operate events where she works hard to see the event is a success and that the visitors feel at home during the event. Rachel is also a fashionprenuer, she has an online store dubbed, “Mbuki’s Closet” as well as a physical store which she opened in a mall in Kilimani area in Nairobi where she brings specific brands of great quality at affordable prices.
Services Provided
- Brand Consultancy
- Social Media Verification
- Brand Building
- Website Development
- Logo Design
- Social Media Marketing
Social Media Verification
Brand Building Process
Eminent Media Inc. was responsible for Rachel Mbuki’s brand building process, to generate awareness about her brand and businesses, using strategies and campaigns with the goal of creating a unique and lasting image in the marketplace. As a brand influencer over the years, Rachael Mbuki’s passion for fashion and modelling has given her great chances to stand for various brands as their brand influencer, so as to create more awareness about the brands. It is this that also saw her stand out one time as a miss universe Kenya, making Kenya’s star in the world of modelling stand out. Rachael has also been a representative of various corporate companies, making them grow as a brand. Some of the things Eminent Media Inc. did to achieve this included:
Website Development
Eminent Media Inc. worked with Rachel Mbuki in the creation of her website, where she could share her story and more information about her fight against online bullying as well as seek for support from her followers against this. This has seen a large number of online users suffering against cyber bulling come up to offer support, so that this mentally disturbing habit can be put to an end. It is on the website where her followers could also get to know more about her career in the world of entrepreneurship, media, brand influencer.
Logo Design
A logo is one of the elements of brand identity that is applied across all channels consistently. It’s the way a business becomes recognizable. Eminent Media Inc. worked to ensure designing of a unique logo for Rachel Mbuki that had her as a brand stand out.
Social Media Marketing
The social media in the current world plays a major role in the marketing industry. This has left many celebrities as well as business owners seek to have a social media account where they can spread information about them and their businesses as fast as wind. Eminent Media Inc. was responsible for seeking a large following for Rachel Mbuki as her fight against cyber bullying would definitely attract many more who were going through the same, as well as mark her as a brand in the media industry and encourage those who had no other way of sharing their stories to do so and seek help if they had been affected mentally through cyber bullying or sexual harassment.
Media Coverage
The Outcome
Through the effort put in place by Eminent Media Inc., Rachel Mbuki’s brand has grown as she has gained more followers who offer her support in the fight against cyber bullying as well as her business. She has continued to call out for anyone facing this challenge to step out and join in the fight against it. Rachael Mbuki’s website has also made it easy for her followers seeking help to reach out to her as they are able to access her via email and those who want to have her as a brand representative are able to do bookings and hold meetings easily via the website.
Team
Here's the team that worked to build Rachel Mbuki to a renown brand in the media Industry.
KELVIN MWANGI
LYNN NGAHU
EUNICE NDERITU
