public relations

Telling the stories that need to be told


From launching a new product or service to managing organizational change or a reputational crisis, public relations leverages third-party credibility to tell stories your audiences need to hear. A critical piece of the marketing communications cycle, PR assesses the temperature and sets the tone and tempo to help ensure communications success. In our world where anyone with a smartphone and social media account has the ability to report on news, having intelligent, trusted and timely PR counsel is more important than ever. Ensuring you are using the right medium, message and messenger can not only call attention to your brand, but can also keep problems from turning into crises.

What we

Media Relations

Our approach to media relations is not one-size-fits-all. We are focused on the second word in this phrase – relations. We build relationships with the reporters who matter to your brand and work with them to cultivate stories that are accurate and relevant.

Influencer Relations

While media relationships still matter, influencers are driving ever-more of the conversation, and purchase decisions. We work with the influencers you want to get to know to develop campaigns that work for all budget ranges and span all lifestyles and trends.

Content Development

Content is still king. Brands are taking back the conversation and their audiences are listening. Whether producing an online publication, blog, YouTube page or website, Jackson Spalding has the journalistic chops and the video/photo production team to make your content perform well and stand out from the rest.

Writing + Editorial

We pride ourselves on hiring and retaining some of the best journalists in the business straight from the news desk. From the highly technical to the wackily creative, our writers have contributed thousands of pieces to consumer, trade, online and electronic forums.

Internal Communications

Most businesses are great at communicating externally (especially if they have a good PR team), but many don’t know how to communicate with their most important audience—the staff. Our internal communications experts have assisted with internal crisis resolution, executive/leadership change, acquisitions and mergers, rebrands, employee retention and engagement, franchisor to franchisee communications, as well as change management.

Corporate Social Responsibility

Many brands don’t know where to begin when making the all-important strategic decisions of where to give back, get involved or plug-in. Our experience comes from being involved in our communities ourselves and always looking for a better way. We work with our clients to set goals first, then implement tactics to create meaningful results.

Our PR Team

Meet the experts that work on a variety of PR projects around EMI.

Usama Nazir

Content Writer, Author, Blogger

Profile Bio: Usama is a full-time freelancer in Pakistan working as a content writer. He was born in Pakistan and have a bachelor’s degree in Electrical (Computer) Engineering from Pakistan. he has written articles and blogs on different topics for many different websites and personal clients. He has an experience of 3 years in writing content and solving different equational problems. Loves to work in team and sharing his ideas.



Roselene Ngahu

Is a Kenyan born freelance transcriptionist and content writer. I have completed a diploma course in Journalism and Mass Communications and I also have an experience in marketing. I love dealing with different people since you get to learn a lot of new and different opinions from the people you interact with.

Don Mathias

Managing Director

Mathias is a globally known expert on Marketing, public relations, and communication who founded multiple successful public relations and interactive marketing agencies authored One forward-thinking marketing book.Don is recognized as a thought leader on how software, the Internet and digital technologies have created seismic shifts in the practice of marketing that deliver entirely new levels of customer engagement. Today, Don’s focus is on how this marriage of technology and marketing has created a powerful platform for authentic marketing across paid, earned and owned channels, further advancing the evolution of the discipline.Don helps both multi-national and emerging companies harness authentic marketing strategies – including reinventing themselves around this new form of the good – to create powerhouse brands. Among the companies Don has counseled are Microsoft, BELL, 7- Eleven, Canadian Tire, March of a dime Canada and Enercare.


team Lead