The beauty and cosmetics categories are packed with thousands of brands offering similar products, all fighting for the attention of consumers. In such a crowded category, brand marketing is just as essential for a brand with various competitors in the beauty industry. From lipstick, hair shampoo, body lotion, hair cream, Phoina Beauty needed to attract more customers in the beauty industry.
Here’s how we helped increase awareness and drive consumers to retail through a one-on-one beauty consultation like no other.
Eminent Media Inc. channeled Phoina Beauty, examined the brands current tactics and highlighted what areas were driving the most success. From there, we were able to identify ways we could blend and enhance media efforts in order to expand reach while driving their desired revenue through various ways: