To achieve effective and efficient advertising programs for our clients, the media team balances overall goals and KPIs with each client’s target audience, geography, media mix/ad units, timing, reach and frequency, as well as their exposure in non-paid arenas. We then optimize our plans to ensure success metrics are being met, and report performance metrics regularly.
Develop the strategy, targeting and budgets for advertising programs across social platforms like Facebook, LinkedIn, Pinterest, Twitter and Snapchat. We work with backend analytics to optimize as needed to maximize effectiveness.
Negotiate and implement various traditional media buys including, but not limited to, print, outdoor, broadcast radio and television, and website advertising.
Amplify content in a seamless platform for unobtrusive viewing for each audience
Set the strategy and budgeting for paid search programs and optimize as needed
We’ve placed all types of media for national, regional and local ads for clients of all sizes.