Paid Media
Targeting the right audience in the right place for the right price
Overview
Our Process
To achieve effective and efficient advertising programs for our clients, the media team balances overall goals and KPIs with each client’s target audience, geography, media mix/ad units, timing, reach and frequency, as well as their exposure in non-paid arenas. We then optimize our plans to ensure success metrics are being met, and report performance metrics regularly.
What We Do
What We Do
Develop the strategy, targeting and budgets for advertising programs across social platforms like Facebook, LinkedIn, Pinterest, Twitter and Snapchat. We work with backend analytics to optimize as needed to maximize effectiveness.
Traditional Media
Negotiate and implement various traditional media buys including, but not limited to, print, outdoor, broadcast radio and television, and website advertising.
Native Advertising
Amplify content in a seamless platform for unobtrusive viewing for each audience
Traditional Media
Set the strategy and budgeting for paid search programs and optimize as needed
Media Experience
We’ve placed all types of media for national, regional and local ads for clients of all sizes.