Research shows that the engagement given by articles, blogs, and notes is comparable to the one given by videos. About 27% of marketers say that written content is more engaging than videos. It provides more quality information. But reading a topic having so much content and different types of information is difficult in a limited time. But you can optimize your content in many different ways to make it more useful and appealing to your audience. So here are some tips that how to make your content compelling for your target audience and optimize things in a better way. We elaborate on some strategies and tips in five different headings to make unique and perfect your marketing content.

Categorize Your Audience By Type Of Content

Never try to put bundles of content in a single post. Putting so much information in a single post will not help in proper understanding. It will make your content boring for your audience. It will also be time-consuming. The audience will feel difficult to digest so many things discussed together. Try to do segmentation. Categories your content topics wise. You can also categorize it for different age groups. The division or segmentation of topics to divide information wisely will help in better understanding. Profession wise content division can also happen. Through a social media listening tool, you can check out what age group is more influenced by your brand? People from which profession is showing more interest? What type of people is more discussing your brand? From celebrities to bloggers and fans to customers. You can write accordingly then. It will bring more positive feedback to your posts.

Listen To The Customers On Social Media

About 30% of marketers rely on consumer studies and interests. Only 18% of the listen to the consumer conversation on social media. Social media can provide you with plenty of information about the strategies to optimize your content in posts. Here we discuss some points regarding this strategy to optimize your content.

• Posts from research institutes that have market research, consumer studies, and opinion studies in them. Analyzing such posts will help you to understand the terms and conditions of the market. It will also help in understanding the interest of consumers.
• Topics that are commonly discussed by influencers in your area. Don’t try to bound yourself in your area. Try to collect information about other areas too where your targeted audience also exists. Have a look into the strategies adopted by them and try to implement them in some new ways.

• Check your competitor’s posts regularly. Evaluate their strategies and try to understand how they provide content and how they optimize important information in them. Giving attention to this area will help to bring you into the competition.

Look Over The Trends Beyond Social Media With Google Data

To know about what your customer’s requirements are, try to check out the keywords linked to your brand or of those competitors beyond the social media platform. About 92% of the world’s population use google to find their queries and to gather information about different things. However, preferences by customers all over the globe vary from region to region according to their interests. Try to evaluate what people are searching for your brand. The search terms used by them helps you to recognize their queries and you will be able to answer them in a good way. You can answer them well according to your communication skills and queries. Providing correct information to your audience will bring a good impact. Your content worth will increase. Your audience will start trusting your brand.

Benchmark Content Performance Against Competitors

You can get more of the insights to benchmark your social ROI by monitoring and understanding the social accounts of your competitors and have a comparison of results which includes more engagement and more results are given by whom. You can choose your competitors with which you want to compare yourself. One can compare himself with others based on the content provided. With the results, you will be able to position your brand in them. You can come to know that how much struggle is still required. You can analyze your faults and can rectify your mistakes. It will help you to provide good content from next time.

Analyze Your Social Media, Digital and Business KPIs

Try to evaluate most discussed topics around and write about them this is a good way to be in trending in your targeted audience. Have a look at topics written and shared by your competitors. Cover those topics too. KPI to look at including the overall number of mentions, post reach, number of people talking about your brand, shares, and engagement rate. You can also analyze KPIs other than social media KPIs for a long period. Analyzing them for a longer period helps to get you more accurate and good results. You can do it for several months.

• Digital marketing KPIs include page visits, clicks, sessions, and conversation rates. Greater will be the page visits, more will be the response.
• Business KPIs include the number of leads generated, cost per lead, opportunities developed, and sales generated.

• Social media KPIs include many mentions, reach, and engagement such as likes, comments, and shares. More engagement means more audience.

TIP: The Content Marketing Matrix

If you want to have analysis and monitoring of your content strategies and want to have some development in them, content marketing matrix is the best way to do so. You just have to create a table where you can add up appropriate social media platforms and content types to your marketing funnel objectives. This will give you a whole idea in a single look that what type of content is liked by your audience and what type of information is required to post. This will help you out to write good content that would be helpful to nourish your targeted audience.