MWANIKI MAGERIA

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MWANIKI MAGERIA

MWANIKI MAGERIA

Many of you must have come across Mwaniki Mageria presenting a show on foods and culture on TV but didn’t know who exactly this gentleman with such an interesting taste was. Well, below is some background on Mwaniki, how he got into the world of media and has been there for over 20 years. Having studied Business and Communication at Daystar University. Mwaniki did a full season in sales and marketing in both the Motor Industry and later in Broadcast Media. He started a production company Balozi Productions in the early 2000s. And produced films like, “Niko Na Genge” and “My Daughters Keeper”. The Balozi productions however shut down after successfully running for over 15 years and that saw lots of talented Kenyan actors and actresses rise to fame. Mwaniki is also a marketing professional and has partnered with local producers to build the brand, RiverWood. This RiverWood Ensemble Filmmakers Association of independent producers can produce anything from 10 to 30 movies a month. He is the Secretary General of the Association of RiverWood.

As a TV personality, he had shows like Get in The Kitchen and Foods of Kenya running with him as the host on K24 and KTN respectively. He was also a director in the production company Documentary & Reality TV Ltd which producers these shows. Mwaniki and his Balozi team are the founding creators of Kalasha Film & TV Awards, the Kenyan "Oscars". He served as a Board Member at the Kenya Film Commission completing the maximum two terms allowed. He also sits on the Government Creative Economy Taskforce and on the Oscars Selection Committee - Kenya and is a board member on the IP monitoring agency known as the Kenya Copyright Board. He is building an elaborate Kenyan distribution network in a consortium of distributors from Kenya under his company 747 Distribution Ltd. Mwaniki is a highly sought after and accomplished Master of Ceremonies. Mwaniki Mageria with his love for culture also hosted a TV show, 'Foods of Kenya'. The show explored the traditional culinary history and cooking methods of different Kenyan communities down along the ages. The show also delved into the details of where and how the meals are prepared, their cultural significance as well as how these methods had evolved over the years. Apart from food, the show also delved into interesting traditions of various Kenyan communities such as clothing, dance and culture. As Mwaniki Mageria always says; "The best is yet to come. There is still so much more to accomplish."

THE CHALLENGE

Mwaniki Mageria had a long journey in the film industry, which came with great challenge but also eventually came out with great achievement due to his passion in the industry. In 2015, Mwaniki was forced to shut down Balozi Productions after a 20-year run. But resilient by nature, Mwaniki pressed on and became a director at one of Kenya’s most prolific production companies, Documentary and Reality TV (D&R TV). “After being exposed to Riverwood, I knew there was enough content to take it mainstream.” Mwaniki I floated the idea around to a number of broadcasters, some who blatantly told him the films weren’t classy enough, some didn’t have the budget. This however did not have Mwaniki Mageria give up in his passion as he had a belief that one day he would make Kenya’s film industry rise.

OUR APPROACH

Eminent Media Inc. worked hand in hand with Mwaniki Mageria to see his name continue to rise and also that Kenya’s film industry shone. Eminent Media Inc. was in quest to find sponsors to engage in the Riverwood Awards. This saw them form a partnership deal with Mediamax Network Limited and the Kenya Film Classification Board (KFCB) team. Eminent Media Inc. scored a deal to have a live broadcast. Advertising of the voting process for nominees on social media ahead of the Awards also created more awareness of the event that Mwaniki Mageria was one of the heads at.

OUR SOLUTION

MEDIA RELATIONS

Eminent Media Inc. organized interviews with local media stations where Mwaniki Mageria participated in to create more awareness about his involvement in the film industry and also encourage the youth to promote and nurture their talent in the industry like he did. Eminent Media Inc. also led a media tour with some of the Riverwood Academy Awards 2018 nominees. Some of the media tours were held on K24's 'Beat box Live’ show and the ‘Alfajiri‘ program with Jeff Mote where matters concerning film and acting were discussed as well as issues regarding the Riverwood Awards. Another media tour was done at Milele FM with Dr. Ezekiel Mutua and Mr. Mwaniki Mageria as the interviewees, where listeners were presented with what to expect during the event as well as expanding more about the event to the listeners.

EVENT SPONSORSHIP

Eminent Media as a company that is involved in the handling of public relations for many of its clients also had Mwaniki Mageria on the list to continue having his work out in the known and also sponsored some of the events that Mwaniki Mageria participated in like the Riverwood Awards where Mwaniki was the founder and CEO.

SOCIAL MEDIA CAMPAIGN

With the growing world of social media that has contributed majorly in the world of marketing, Eminent Media Inc. came forward to ensure the continued spread of Mwaniki Mageria’s name and his works in the film industry. This was done through the posting of various works that Mwaniki Mageria’s works on Facebook and Instagram such as his various shows, advertising of the Riverwood Awards that gave Kenya’s film industry another side to involve in, and his encouragement to those who are getting into the film industry to keep on pushing with their goals and to not give up.

THE OUTCOME

As they say in the world of social media, the followers are never enough no matter how many you’ve got. The aim is to always keep the numbers rising and create even more awareness about the client’s work. With Eminent Media Inc.’s involvement in Mwaniki Mageria’s works, there was a rise in the number of people who came out to follow him on social media and appreciate his works, some people did not know of the Riverwood Awards and saw that as a great move in the Kenyan Film Industry. We also had many clients follow up for Mwaniki Mageria’s services. This definitely was a great outcome for the client.

Roselene Ngahu
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