Background
Munch Africa is an interactive cultural food competition featuring renowned chefs from all over Canada with origins from every part of Africa. This event is created by Cangro Agrifoods, a sustainable agriculture company that aims to help farmers and consumers to become entrepreneurs in safely and sustainably growing ethnic vegetables locally. Some of the events that have been held under Munch Africa include Barbeque Week and The Day of African Week in 2019
Services Provided
- Brand Consultancy
- Logo Creation
- Website Design & Development
- Social Media Marketing
The Challenge
The lack of availability of cultural African-Caribbean products in Canada, furthermore, the supply chain issues that affect important African staple products to Africans who live in Canada and miss the attachment to their African staple foods like vegetables.
The Solution
Fuseinat Brimah, a Canadian and Ghanian-Nigerian entrepreneur, the CEO and founder of Cangro Agrifoods Inc., as well as the Director of Munch Africa, saw through the lack of cultural African- Caribbean products especially African vegetables used in food staples in Canada an opportunity to create a solution to getting these products. It is this aspiration that led to the founding of Cangro Agrifoods Inc., a social enterprise with a mission of creating an ecosystem of educated ‘farmpreneurs’ who can grow their cultural produce in an easier, more flexible, environmentally friendly system and distribute them locally.
She therefore sought Eminent Media Inc.’s services that would help the brand grow more and become known not only in Canada but even beyond as she aims to convey and create an understanding of the joy of African culture.
Eminent Media Inc. provided the services below to help Munch Africa become known better as a brand;
Logo Creation
Eminent Media Inc. was behind the designing & creating of the Munch Africa logo that stood out to identify and improve the brand’s recognition and identity.
Website Design & Development
Needless to say, you never get a second chance to make a first impression on anyone’s mind. In addition, when a visitor comes to your website, the first thing that makes your company’s impression on their mind is the banner of your website. Therefore, having an eye-catching banner is as important for your website as salt in a dish to add taste. Eminent Media Inc. was behind the designing & creating of various web banners for Munch Africa that promoted its various services, promoted the competition’ news and important information in a manner that captured the attention of its visitors more and more people to get involved in it.
Social Media Designing
Eminent media Inc. was in charge of the designing of the Munch Africa social medias; Facebook, Instagram, Twitter, where the organization’s followers could get more information about any upcoming events like chef’s competitions and how to become a participant in the events if interested.
She has done this through her facebook, Insagram, YouTube, Twitter, and her personal website, all which were managed by eminent Media Inc.
The Outcome
The Munch Africa cultural competition has seen a growth in the awareness and demand for African staple foods in a foreign country like Canada, which has helped Africans living there still have a connection with their culture.
Team
Here's the team that worked to build Anne Mwaura to a renown brand in the media Industry.
KELVIN MWANGI
DANSTAN OCHIENG
