Background
Mr. Activated, a.k.a Ibou is a Toronto based emcee and podcaster who loves what he does and makes sure his followers get to learn something and are as well entertained from what he does, his main aim being to encourage his followers. The Mr. Activated Podcast is a platform meant to share and elevate people's stories. Stories which will give you a new perspective to help unlock and activate your mind to its full potential. You will laugh, you will think, and you will grow, and you will be officially activated, with topics which include topics of celebrating women and men and the struggles they face with vulnerability, starting a podcast and staying consistent, the benefits of teamwork, therapy, love and its challenges, being strong in whatever challenge life hits you with, commitment to your dream, name it! So he had a wide target audience.
Services Provided
- Brand Consultancy
- Logo Creation
- Business Card Design
- Brand Identity Case Template
Our Approach
As any entertainer would love to definitely have a huge following on social media who appreciate his various works, Mr. Activated with the wide target audience approached Eminent Media Inc. to help him achieve this, which we fulfilled in various ways:
Logo Creation
Podcasts are an an almost wholly auditory experience. You create an intimate connection with your audience basically by whispering in their ears for an hour. But before your words reach the ears of your listeners, there is one area where the visual is just as important: your podcast cover art.
The logo design was placed on various items like T-shirts, caps, business cards, hoodies, shoes, gift box, dj kits to help spread the brand name even more.
Business Card Design
A business card is a small, printed, usually credit-card-sized paper card that holds your business details, such as name, contact details and brand logo. Business card designing og Mr. Activated by EMI was an essential part of his branding and acted as a visual extension of his brand designing. We created business cards of good quality for our client, which contained his name, logo, job title, email address, phone number and social media tags.
Brand Identity Case Design
Brand identity is the collection of all elements that a company creates to portray the right image to its consumer. Brand identity is different from “brand image” and “branding,” even though these terms are sometimes treated as interchangeable.
We as Eminent Media Inc. designed Mr. Activated’s brand identity template that contained his website, podcast handle, address, so as to help reach out to more target audiences and learn more about him, as well as learn more about life from his various podcasts which always are about how to handle life as it comes. Whether a rainy or sunny day.
The Outcome
With the effort that Eminent Media Inc. put to bring Mr. Activated out into the light more through the various marketing strategies, we had numbers shoot in those who wanted to listen more to him and know more about his works;
Team
Here's the team that worked to build Mr. Activated to a renown brand in the media Industry.
KELVIN MWANGI
LYNN NGAHU
