The Challenge
Benjamin Onyango Called on Eminent Media Inc to handle his PR Marketing and Communication of his brand. Most African American actors and Influencers are challenged with getting their works spread out and known not only where they come from but also in other parts of the world. A great Kenyan born Hollywood actor, Benjamin Onyango needed his brand to resonate through his target Market worldwide but more so in Riverwood which is his home and also associated with the Kenyan Film making industry as he was making a home coming.
The Barrier
Being a new product in the Kenyan market, it was kind of difficult to appeal to customers who had been used to old models. Eminent Media came in to help create an online environment to help Mercedez Benz have an online dialogue with potential customers through our social media.
Our Approach
Eminent partnered with DT Dobiee to help brainstorm unique themes and activities that would appeal to buyers in the Kenynan transport industry. Together, we carried out media relations which helpes bring out the face of the new model Mercedes Benz bus in the market. Eminent Media also worked in conjuction with Riverwood, a film makers association in Kenya.
Providing Support
Eminent Media covered the flagging off of the Mercedes Benz bus which had nominees of the Riverwood Awards being transported safely to Kisumu where the Riverwood Awards were to be held.
The Results
Ideas for branding activities and swag flowed easily after that. The nominees had a safe journey the the Acacia Premier Hotel where the hotel where the Riverwood Awards were taking place.