Diversity and inclusion champion, communications expert, and public relations veteran are just a few words used to describe Latifat M.  During her tenure with Eminent Media Inc, the world’s leading global communications marketing agency, Latifat has managed stakeholder outreach, strategic positioning, crisis, and reputation management campaigns for a host of Fortune 500 corporations seeking to engage a broad spectrum of stakeholders.

Latifat led the firm’s award-winning Multicultural practice providing senior counsel to a wide range of clients to protect, promote and evolve their brands and effectively engage diverse thought leaders, consumers, and other stakeholders. In this role, Latifat, oversees all diversity, equity, and inclusion strategic planning, education, cultural development, external partnerships, and recruitment efforts to ensure EMI Influencers workforce reflects the increasingly diverse marketplace. As part of her work, she actively strives to ensure an equitable and inclusive workplace.

Along with her agency responsibilities, Latifat serves on the Board of Directors of YYWC, Yes Youth & women can.  She previously served on the boards of the National Black Child Development Institute and Mentoring Canada.

Latifat continued work to drive change has been recognized. She has received several awards, Youth Now on track (YNOT) Active Media Award from the Premier of Ontario Canada, house of commons Canada, the City of Toronto and Humber river- black creek for  Eminent Media Inc.