Don Mathias Managing Director
Mathias is a globally known expert on Marketing, public relations, and communication who founded multiple successful public relations and interactive marketing agencies authored One forward-thinking marketing book. He is
Don is recognized as a thought leader on how software, the Internet and digital technologies have created seismic shifts in the practice of marketing that deliver entirely new levels of customer engagement. Today, Don’s focus is on how this marriage of technology and marketing has created a powerful platform for authentic marketing across paid, earned and owned channels, further advancing the evolution of the discipline.
Don helps both multi-national and emerging companies harness authentic marketing strategies – including reinventing themselves around this new form of the good – to create powerhouse brands. Among the companies Don has counseled are Microsoft, BELL, 7- Eleven, Canadian Tire, March of a dime Canada and Enercare.