Services Provided

Background

From the small box having that small gift being targeted to reach a loved one from one point of the country to the other, even to that enormous amount of cargo according to the client’s demand, Mclient is always ready to take care of the clients needs and deliver the goods as demanded.

As a marketing agency, Eminent Media Inc. was involved in the designing and creation of Mclient’s logo, the one way through which it could reach out to its customers.

The Challenge

Afraflix has a portfolio of strong brands, amongst them Netflix. The Afro media giant came to The Drum to find a creative, nimble agency to work on the polishing of the African movies narrative in and beyond the African continent. Working to compressed timescales and budgets, Afraflix needed a creative shop that would help generate and buzz about its presence and attract more lovers of the African movies and names in the movies.

So how did Eminent Media Inc. come through to ensure Afraflix gets to have its desires fulfilled? Market Consultation, Brand Consultation and Web design were some of the things we took care of as a marketing company.

Brand Consultancy

Eminent Media Inc. took it upon itself to ensure the first benefit of a branding consultancy, seeing that it can create and develop a brand with a different positioning than the competition. And that is essential for the success of the brand / business of Mclient. 

Web Consultancy

Website Consultancy has well over a decade’s experience of improving website performance by means of: website optimization (SEO), social & media marketing (SEM) and website management – with a particularly strong emphasis on technical SEO, Google Ads, usability & analysis (including Google.

Eminent Media Inc. has been involved in the process of planning, executing and ensuring Mclient as a brand on mobile app or the Mclient’s website’s success rate stays beyond par. We played a vital role for the brand to establish a strong online presence, worked closely with Mclient’s in-house team, share their know-how that helps anticipate and prevent any issues early on, as well as spot opportunities to deliver a market-leading website.

Some of EMI’s responsibilities included advising Mclient brand on:

  • Online brand management
  • Brand visibility optimization
  • Search engine optimization
  • Content planning
  • Identifying common mistakes
  • Data-driven marketing

Eminent Media Inc. helped the company improve its web strategy, create an outstanding interface and post superior content across all digital channels to generate better results.

The Outcome

We know that when our transporters are fully trusted and engaged, they’re more loyal and profitable, leading to an enormous growth of the brand or better still, giving it vision to do better. We’re proud of the impact our work has had in helping Mclient maintain their top position and we look forward to adapting the customer experience to meet the needs of the customers of high value transporters.

Team

Here's the team that worked to build MClient to a renown brand in it's industry.

KELVIN MWANGI

LYNN NGAHU

EUNICE NDERITU

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