Job Summary: The Marketing Support and Digital Content Assistant creates and manages digital content, tracks marketing campaign performance, and supports various marketing initiatives to enhance brand visibility and engagement.
Key Responsibilities:
- Develop and post social media content based on brand guidelines and strategies.
- Track engagement metrics, analyze campaign performance, and adjust strategies accordingly.
- Conduct keyword research to optimize website content for search engines.
- Design and create visual content (e.g., graphics, infographics) to support marketing campaigns.
- Coordinate email marketing campaigns, including crafting copy and managing subscriber lists.
Required Skills:
- Content Creation: Basic design skills for creating engaging visual content.
- SEO Knowledge: Understanding of keywords and how to optimize for search engines.
- Social Media Management: Familiarity with various social platforms and best practices.
- Analytical Skills: Ability to interpret social media metrics to optimize strategies.
- Writing and Editing: Crafting concise and compelling copy.
Tools:
- Social Media Management: Hootsuite, Buffer, Later.
- Graphic Design: Canva, Adobe Spark, Photoshop.
- SEO Analysis: Google Analytics, SEMrush, Ahrefs.
- Email Marketing: Mailchimp, ActiveCampaign, ConvertKit.
- Content Scheduling: CoSchedule, Planoly.
Achievements:
- Boosted social media engagement by 30% through strategic content creation and posting.
- Successfully managed multiple marketing campaigns, leading to increased brand awareness.