Jimmy Gathu

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Jimmy Gathu

JIMMY GATHU

There are some personalities who don’t really need an introduction. Jimmi Gathu is one of them. A Kenyan born in February 11th 1970 and raised in a historical estate called Kariokor Flats, named after the famous Carrier Corps. He’s a Radio and TV show host, actor, content creator and corporate MC. With a career spanning 30 years, Jimmi Gathu has graced our television screens, starting way back in the 90’s as he hosted that favorite kids show Club Kiboko on our screens.
He also hosted music shows like Rhythmix, KassKass and Rap Em’. Jimmi Gathu has also hit our radio waves from way back in the year 1998 as a host on KBC’s breakfast show, Café Culture, a host and Programs Controller with programs like Capital FM’s hits not homework, Kiss 100FM’s People’s Parliament, Classic 105 FM’s Concept Creator, Maina and King’ang’i in the morning, Head of Radio HOT 96, Host on Nation FM’s Morning Drive Breakfast Show from 2015 to 2016.

Jimmi Gathu has also hosted a programme named Doctor’s Practice in 2021, a one-hour health talk show that covered various health issues from various perspectives including Nutrition, Insurance, Treatment among others.

THE CHALLENGE

As a media personality that had started his career a long time ago, Jimmi Gathu did not have his presence in the growing online world that saw many personalities grow their career fast. As Eminent Media we come forward to our clients with a vision to offer them the opportunity to take their business to a new height with something unique. Below are some of the services that we offered to Jimmi Gathu to help him grow even wider as a brand in the media industry.

LOGO DESIGN

As a name that has continued to expand over the years in the media sector, Jimmi Gathu needed a way that would make him stand out from other media personalities, as well as be a great trademark, appropriate, dynamic, distinctive, memorable and unique. Eminent Media Inc. came through to design and create Jimmi Gathu’s logo that would be one of the ways to make him a unique figure in the media sector.

WEBSITE DEVELOPMENT

Website design involves the process of creation of innovative ideas with an intention of representing content on the electronic web pages, the pages are then accessed by the end-users through the internet. Eminent Media Inc. was prominent in the designing and creating of Jimmi Gathu’s website, which included a number of different elements to be considered during the creation of the website like webpage layout, color, graphics, fonts and content.

SOCIAL MEDIA MANAGEMENT

Social media management is the process of creating, publishing, and analyzing content posted on social media platforms like Facebook, Instagram, and Twitter, as well as engaging with users on those platforms. Eminent Media Inc. came through to manage Jimmi Gathu’s social media platforms to increase his followers on social media, with over 29,000 followers on Instagram and over 240,000 followers on Twitter.

PERSONAL BRANDING

Personal Branding is the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating them from their competition, to ultimately advance their career, increase their circle of influence, and have a larger impact. The process of personal branding involves finding a client’s uniqueness, building a reputation on the things you want them to be known for, and then allowing them to be known for them. Ultimately, the goal is to create something that conveys a message and that can be monetized. Eminent Media Inc. ensured a successful personal branding of Jimmi Gathu via various ways like blog and content creation, Public Relations to ensure management and disseminating information widely to the public in order to affect public perception. This came out successfully as Jimmi Gathu’s name grew in the public sector and had great names in the media and marketing industry looking for him to work with them.

THE OUTCOME

Jimmi Gathu has continued to grow as a brand after Eminent Media Inc. coming through to give him the online presence that he deserves in the growing digital world. Jimmi Gathu has been able to get contracts with various brands like KTN, Citizen, Coca-Cola and Nokia.

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Roselene Ngahu
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