Case study 2

CHALLENGE

Eminent Media Inc supported the roll out of YNOT “Youth Now On Track”, a program focused on helping the youth make a difference through creating opportunities for self-improvement through sound education, community involvement, employability training and implementing strategies designed to recognize youth potentials and reward excellent community service. The event involved various leaders whose main aim was to empower youths to come out as independent in future as well as live positive lives.

BARRIERS

Being a charitable organization, YNOT was faced with trying to raise money for the organization so as to meet the needs of the kids that were being supported by the organization for a brighter future, as well as trying to sell out the event to reach as many people as possible whose attendance would help raise funds for the organization. Eminent Media Inc came through to help in creating awareness about the YNOT awards through its social media which helped to increase awareness about the organization and the event that was to be held in Toronto, Canada.

OUR APPROACH

Public RELATIONS

Eminent Media came through to bring up a strategic communication process that helped YNOT build a mutually beneficial relationship with the public as well as helping YNOT as an organization strengthen its relationship with the public and meet their needs. Eminent Media Inc was also incharge of managing communication and inviting a high level of network that saw a successful event. Also the event got recognition from great names in Canada including; The Rt. Hon. Justin P.J. Tradeau, M.P. Prime Minister of Canada, Honourable Judy A.Sgro, Privy Council, MP Humber River – Black Creek, John Tory, Mayor of Toronto and Honourable Julie Payette, Governor General of Canada. All these recognized and congratulated the awards recipients and all those who participated, encouraging them to keep their stars shinning.