Personal Branding: Be bold, express who you really are and build a brand that shines online
When it comes to creating your brand, it’s all about you and your authenticity. And it has to do with; everything you are, everything that people believe you to be, and everything you aspire to be. A strong online brand provides a powerful tool for highlighting your achievements, maximizing visibility, and unlocking opportunities for personal and professional success.
With Individual Branding Services offered by Eminentmediainc, you can build a brand that showcases your best qualities and helps you realize your full potential.
Unlock New Opportunities With Search Visibility
Are your achievements showing up in search results? With Google now as the first place people go to get information, visibility in online searches can unlock new opportunities whether you are just starting your online presence development or already have an established brand. When people search for your name online, our individual branding services place your best features, values, and achievements in the spotlight.
The Concept Of Corporate Branding
In simple terms, we can explain a brand as the process of creating a strong, positive perception of a company, its products or services in the customer’s mind through the combination of elements like; logo, design, mission statement, and a consistent theme throughout all marketing communications. Corporate branding is all about branding the business and it may comprise numerous components, such as:
- Logos
- Distinctive colors or trade dress
- Branding styles
- Slogans
- Recognizable marks or trademarks
These details can include:
- Social media profiles
- Profile pictures
- Social Security number
- Financial records
- Location data
- Login information
- Physical address
- Family names
- Telephone number
- Information from old accounts
- Email account information
The market is full of products and services similar to yours. Standing out from the rest of the crowd is a basic business requirement for increased sales, profits and success. Corporate branding allows clients to easily relate to the company and build trust. If a company has an effective branding strategy it helps in minimizing the requirement of extensive marketing as the client has a pre-set opinion of the quality and reliability of the product or service.
Then What About Personal/Individual Brands?
Even if you are not a business owner, you still need a brand. Your Individual brands tell others who you are, what you stand for, what values you contribute, what you believe, and your thoughts. People are more likely to engage with you than they are with any of your other businesses because you are a person.
Considering Individual Branding a Marketing Strategy
Branding serves as a powerful marketing strategy for businesses as well as individuals. As various businesses use branding to supplement their marketing efforts, you also as an individual can use individual branding as a marketing strategy that helps you achieve your personal and professional goals. Ways you can use individual branding include;
- Becoming an authority in your field
- Creating recognition across web platforms
- Building a large social media following
It is always advisable as a startups to start with your personal brand, because if you start by defining your personal brand and really getting clear on your purpose, then your values, mission, messaging, vision, why you’re doing what you’re doing, and who you’re doing it for will always overlap with your business brand.
Features of Individual Branding Strategy?
At Eminentmediainc, we understand the importance of your online presence. Within our customized individual branding solutions, our expert personal branding team offers several key components:
Social media management and promotion
Our individual branding strategy team knows how important social media is in today’s always-on digital environment. So, you can easily elevate your own brand and success with strategic social media branding strategies and promotion. With Emimentmediainc’s service, you can carve out an impressive market share for one brand or for multiple individuals.
Professional Online Presence/Dominance
Eminentmediainc individual branding strategy will help you build a professional and visible online identity that is easy to find on the web. Our individual branding team develops a unique name, style, and visual elements for your brand that showcase your best attributes and help you to improve online visibility while promoting your online reputation.
Individual web monitoring
Monitoring is a key aspect that provides robust protection against negative information that can harm your image and identity once your unique brand name is established. Get updates and alerts any time new mentions of your personal brand show up online. Eminentmedianc’s monitoring service allows you to respond quickly to threats that can harm your personal/brand reputation you’ve built over time. Personal monitoring is an integral part of individual branding strategy offered by Eminentmediainc and only few of our competitors can match.
When people search your name online, what do they find?
At Eminentmediainc, we understand the importance of your online presence. Within our customized individual branding solutions, our expert personal branding team offers several key components:
75% of searchers don’t look past Google’s first results page. More than 28% click on the first result every time. – Search Engine Journal, 2020
98% of employers research job candidates online. 79% reject potential hires due to negative online content. – The Manifest Poll, 2020
Negative information can appear nearly anywhere on the web, unraveling the hard work you have done in creating an online presence. With individual branding, you can protect your online reputation and gain important benefits:
- Establishing, building, and repairing your critical online reputation
- Building value that can be leveraged to achieve your goals
- Standing out in online search results Building trust between you and other
With unique brand names as an individual, you establish yourself as someone to be respected and trusted in the digital environment.
Professional brand Promotion
Use Eminentmediainc’s professional personal branding services to build a brand that reaches a more real targeted audience. A single brand can be used to expand your online presence, such as:
- Professional content development that spotlights career milestones and achievements.
- Online resume enhancement showcasing your experience on major resume sites (LinkedIn).
- Online content repair solutions to minimize negative items hurting your online brand.
- Customized SEO and targeting marketing strategies to dominate Google search and reach the right audience.
- Professional profile creation to optimize your presence and impact in search results.
Responsive website development
Set your personal brand on an international standard with your very own website!
- Cutting-edge site development techniques to maximize visibility and provide a fast and engaging user experience.
- Includes professionally customized images, graphics, and photos to optimize brand engagement.
- Connected to your social profiles to increase traffic and make content sharing a breeze.
- Professional website creation that anchors your personal brand or family brand in search results and across the internet.
- Created with high-quality, optimized content that highlights your values, skills, expertise, and authority in your industry.
Continuous brand monitoring & regular updates
Thanks to the individual branding monitoring service offered by Eminentmediainc. You can now know what people are saying about you instantly
- Comprehensive web search capability to identify all mentions of your brand online, no matter where or when they pop up.
- Instant alerts that notify you when new content is posted on the web.
- Customized brand monitoring to track your personal brand in real time.
Social media management & promotion
Be bold, express who you really are and share your story with those who matter most:
- Split efforts across multiple social platforms to give your new brand name even more reach.
- Social post scheduling to expand brand reach and awareness.
- Content promotion that targets followers and elevates your brand and expertise online.
- Full audit and optimization of your brand across social media.
- Personalized social media guidance to protect your privacy and promote your image effectively.
- Optimized social profile creation to grow your footprint across major social media platforms.