In this world of growing digital mediums, it’s becoming more and more important for businesses to advertise and market them on all available digital platforms. Google post is an ideal option to exhibit your business. By having this, a person can have an idea about your business and its attributes in the first look. If you have a digital marketing business, you can attract more clients by posting your potential clients, an event with businesses on Google posts. Now Google posts are being brought to local businesses. This will help them to grow their business, attract more clients, and in building an audience.

What are Google posts?

Google posts or Posts by Google are information cards containing content related to a searched business. These are for businesses to market them, share messages, communicate to the audience, and to expand the business to a larger audience. Google posts come up when a business is searched on Google and Google maps. Posts by Google appear in search results if a related keyword is searched on local business map finder.

Google Post is a feature of Google My Business and it allows Google my business verified users to share their content via posts by Google. Posts are created in Google My Business dashboard and appear when a brand term related to specific business is searched. These posts show up in a row of 10 posts in a slide show. These posts are also displayed on mobile screens when a particular keyword is searched. Google posts are an effective digital marketing tool.

When they were started:

Google posts develop over time. Google posts started in January 2016. At that time their use was limited for US presidential candidates only. But in March 2016, it was updated and made accessible for businesses also. Rather still limited to just a small number of businesses. But in the coming year, this feature was made available to different fields.

 Things to add in Google post content:

Content could be text, images, or a video. Add relevant details and a call to action button. Images and videos should be of high quality and text should also be readable. Images and videos should be attractive so they could grab the audience’s attention.

Post content could be:

  • About facts and salient features of your business
  • New product launch and related information
  • Related to upcoming events.
  •  Offers or promotional sales.
  • Showcasing of top-selling products, its description, and reviews.
  • Informing people about award wins or any other business achievements

Benefits to business and marketing in Google Posts:

  • Google covers almost 70% of all internet searches. If you are not introducing your business via Google My Business then you are surely missing out on a wide range of traffic and ROI.
  • Google posts are beneficial mainly for local businesses as they can effectively build an audience and attract customers by making proper use of this feature.
  • Google posts are free. This is one of the important things for new businesses. They don’t need to run Paid advertisement campaigns to promote them digitally. One investment required in this is in terms of time to set up a brand’s account on Google My Business and its verification.
  • Google Posts can be shared. This feature can be helpful for your business if you create actionable and engaging content.
  • The benefit of using Google post is that one can communicate with customers more effectively.
  • Your post content helps customers build trust in business and make a better decision to buy your services.
  • Google posts can be used to promote sales, events, offers, and brand knowledge that helps customers in trust-building.
  • Businesses and marketers can make more out of it by sharing timely and relevant updates like webinars, black Friday sales, Christmas offers ., etc. on Google Posts.
  • If you succeed in engaging a large number of audiences visiting regularly for more updates, you can easily rank your business high on Google searches.
  • One of the key benefits is that you can provide a one-click path on your post to take customers to your website. This helps drive traffic on specific content on the website.
  • Digital marketing businesses can take advantage of this feature by having SEO optimized content in Google Post.
  • One can access post views and engagement on Google Post, so content can be optimized accordingly.

How can a business effectively use Google posts?

When you are going to advertise your business on Google you must know that you will face high competition, so to stand out among the rest of your competitors and to have better marketing you must consider these important points.

Share Brand Knowledge:

If you are a small business and making use of Google post then you must not start it directly by posting sale promotions. Unless the people are well aware of your brands and have trust in your brand, you can’t get anything. So it is necessary to share your brand knowledge, its striking features, product knowledge firstly, and then go for further steps. This will surely be a good start. It is important to tell the worth of your product and why people should have it? This will become useful when a customer needs a product related to your brand so your brand name can come to their mind instantly and they can return to you for their needs. This should be an initial step and you don’t need to pursue it in the long run or regularly. This step is important to make a ground for your business.

Deliver information on time:

This tactic is very important for business and digital marketers. The more you are visible on the digital platform, the more you will get from it. If you are having any updates make sure to share that on Google Posts. This is important because most people use a search engine to know about businesses. This tactic is important in emergencies like the COVID-19 outbreak. Google has also introduced a card for business updates during COVID-19 which is named “COVID-19 Update”. Businesses can make use of it to share business updates like store hours and other measures during a pandemic. This is useful in a way that people usually use Google and Google Maps for recent updates.

Promote Sale:

If you are having a sale offer or promotion then you must consider Google Posts for this purpose along with other digital platforms. It is important to add the end date of the sale so it will automatically disappear after that and a call-to-action button for example BUY NOW on sale post. This is important to promote sales via Google posts for better results.

Update about Events:

If you are going to conduct a webinar or a tradeshow, make sure to share it on Google Post. Remember to add event date on post otherwise; it will disappear after 7 days.

Blog post Sharing:

If your business is having a blog it will help you a lot. You can directly share your blog on Google Post and you will get more eyes on your blog content. You must share your blog with Google post for promotion along with promoting it on other digital mediums and social media platforms.

Before posting on Google make sure your content is high quality and has no flaws, must not contain offensive or abusive content, and must be understandable. You must make sure your post has no links that can lead to viruses or malware.

According to statics of 2018, 7% of businesses worldwide and 26% of businesses in the US are making use of Google Posts. This number needs to be increased to provide an advantage to small businesses.

6 Comments

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  1. Maham nazeer

    June 10, 2020

    A much needed blog for people who have just started their business. Great work as always

  2. Maham nazeer

    June 10, 2020

    A much needed blog for people who have just started their business. Great work as always

  3. Masab

    June 10, 2020

    It’s a really a Good platform of earning online money with least effort

  4. Masab

    June 10, 2020

    It’s a really a Good platform of earning online money with least effort

  5. Faryal Ali

    June 10, 2020

    Really helpful ,specially for beginners .

  6. Faryal Ali

    June 10, 2020

    Really helpful ,specially for beginners .

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