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Crisis

Helping companies navigate and avoid difficult situations

Overview

Our crisis communications and issues management practice can be grouped into three key phases: proactive, reactive, and active learning. We encourage clients to be proactive and develop a crisis communication plan well before they need it. We are always on standby to react to the inevitable crisis that your brand will face. Once the crisis loses stamina, we immediately evaluate what went right and what could have been better. We help our clients through that process, and the same goes for our team. We’re constantly learning from our experiences in every industry.

Why It Matters

A poorly handled crisis can cripple a brand. It can diminish public trust resulting in loss of market share or even lead to the demise of the entire company. Some important factors affected by a crisis are:

 

  • Company Revenue
  • Talent Retention
  • Customer Retention
  • Brand Trust
  • Internal Leadership Trust
  • Media Coverage
  • Social Media Sentiment
  • Stock Price Impact
  • Donor Commitment

What We Do

We have deep experience in a wide range of crisis situations across many industries. Here are a few issues we frequently handle. References are available upon request:

 

  • Accusations
  • Bankruptcy
  • Corporate Change
  • Data Security Breach
  • Disaster Response
  • Disgruntled Employees
  • Environmental Impact
  • Executive Misconduct
  • Labor Disputes
  • Leadership Change
  • Loss of Life
  • Social Issues

Our Approach

Anticipate

The best time to address a crisis is before it happens. We can audit potential vulnerabilities, build a new crisis communication plan or enhance an existing one.

Act

We provide support across media relations, digital, speaking engagements, statement development, social media and internal communications. Internally or externally, we can determine the message, the messenger, the tone, the venue, the tools and the timing.

Analyze

Overreacting to a challenge can create a crisis, while underestimating a crisis can create catastrophe. We help determine if you are facing a reputational challenge or a reputational crisis and plan accordingly.

Assess

We monitor the process and determine if adjustments need to be made along the way. When the storm has passed, we help assess how a sensitive matter was handled and make improvements to be even more effective and responsive in the future.

Industries Served

We’ve handled crisis communications for more than 20 years, and our clients’ privacy always comes first. Here are a few industries we’ve worked in most often:

 

  • Banking/Financial
  • Chemical
  • Consumer
  • Education
  • Entertainment
  • Faith Based
  • Food Service
  • Healthcare
  • Manufacturing/Industrial
  • Nonprofit
  • Pest Control
  • Real Estate/Construction
  • Retail
  • Sports
  • Transportation

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Our crisis team

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