Helping companies navigate and avoid difficult situations


Our crisis communications and issues management practice can be grouped into three key phases: proactive, reactive, and active learning. We encourage clients to be proactive and develop a crisis communication plan well before they need it. We are always on standby to react to the inevitable crisis that your brand will face. Once the crisis loses stamina, we immediately evaluate what went right and what could have been better. We help our clients through that process, and the same goes for our team. We’re constantly learning from our experiences in every industry.

Why It Matters

A poorly handled crisis can cripple a brand. It can diminish public trust resulting in loss of market share or even lead to the demise of the entire company. Some important factors affected by a crisis are:


  • Company Revenue
  • Talent Retention
  • Customer Retention
  • Brand Trust
  • Internal Leadership Trust
  • Media Coverage
  • Social Media Sentiment
  • Stock Price Impact
  • Donor Commitment

What We Do

We have deep experience in a wide range of crisis situations across many industries. Here are a few issues we frequently handle. References are available upon request:


  • Accusations
  • Bankruptcy
  • Corporate Change
  • Data Security Breach
  • Disaster Response
  • Disgruntled Employees
  • Environmental Impact
  • Executive Misconduct
  • Labor Disputes
  • Leadership Change
  • Loss of Life
  • Social Issues

Our Approach


The best time to address a crisis is before it happens. We can audit potential vulnerabilities, build a new crisis communication plan or enhance an existing one.


We provide support across media relations, digital, speaking engagements, statement development, social media and internal communications. Internally or externally, we can determine the message, the messenger, the tone, the venue, the tools and the timing.


Overreacting to a challenge can create a crisis, while underestimating a crisis can create catastrophe. We help determine if you are facing a reputational challenge or a reputational crisis and plan accordingly.


We monitor the process and determine if adjustments need to be made along the way. When the storm has passed, we help assess how a sensitive matter was handled and make improvements to be even more effective and responsive in the future.

Industries Served

We’ve handled crisis communications for more than 20 years, and our clients’ privacy always comes first. Here are a few industries we’ve worked in most often:


  • Banking/Financial
  • Chemical
  • Consumer
  • Education
  • Entertainment
  • Faith Based
  • Food Service
  • Healthcare
  • Manufacturing/Industrial
  • Nonprofit
  • Pest Control
  • Real Estate/Construction
  • Retail
  • Sports
  • Transportation

Related Articles


Top 3 Things to Know in a Crisis


Business How To: Keeping Order in a Crisis


RECAP: Top Marketing Trends Digitally Transforming Business

Our crisis team

Tim Nzuna

Social media Manager

Tim is the Social Media Manager at EMI, working in our digital, social, and creative services team.Having spent over a decade leading social media strategy and guiding community management in house for brands and at agencies, Tim’s extensive hands on experience includes stints in sectors such as real estate, publishing, finance, luxury goods, education, sports, entertainment, health and wellness, travel, and telecom.Prior to joining EMI, Tim worked as a consultant, refining marketing strategy, training community managers, 1:1 C-level social media training, and providing content editorial. Tim has also taught college classes on marketing metrics, and integrated marketing and communications


Kevin Kamau

Director of strategic planing and Events

Events Director at Eminent Media Inc.• An experienced marketing professional with a passion in brand building and over 8 years experience in Event Management and Brand Activations.• Past roles as Head of Activations at East Africa’s Premier Entertainment Company, Homeboyz Entertainment Ltd, with years of experience in end to end to end event management for both local & international clients including Pernod Ricard, East African Breweries and Sport Pesa.• First hand experience and a key role in conceptualization and execution of major marketing campaigns and events including Stanchart Marathon, Tusker Project Fame, Brookside Dairy Best Campaign, Tusker Twende Kazi Campaign, Telkom Kenya Rebrand, POTUS Visit, Jameson Live, Guinness Fanzone with Thierry Henry, Nescafe 3-in-1 Launch, Seven Seas Stronger Generation Launch, Giants Summit In Kenya, Tusker Airshow & Maasai Mara KQ Marathon.• Manages Bar In The Bush, which is Nairobi’s most refreshing beverage catering service, offering bespoke mobile bar services to corporates and high-networth private entities .• Seasoned professional with great networks in East Africa within the corporate sector and entertainment industry.

Matthew Gallant

Director of Operations

Matthew Lewis Gallant is also the founder of Gallant Media which is a  Digital Marketer & Photographer firm based out of Toronto, ON. For the past 2 years he's been marketing brands, covering events, and creating projects for businesses.
He believes that every brand & individual has stories to tell — stories that will not only engage, inform, and delight their audience — but that will also deliver on measurable business goals and objectives. He is the connection between brand and consumer.
He loves building brands from the ground up through bold messaging & visual storytelling.  He does this by helping clients find the subject and medium that best fits their unique identity, and then he produces high-quality content that meets their business goals & objectives.


Team Lead

Don Mathias

Managing Director

Mathias is a globally known expert on Marketing, public relations, and communication who founded multiple successful public relations and interactive marketing agencies authored One forward-thinking marketing book.Don is recognized as a thought leader on how software, the Internet and digital technologies have created seismic shifts in the practice of marketing that deliver entirely new levels of customer engagement. Today, Don’s focus is on how this marriage of technology and marketing has created a powerful platform for authentic marketing across paid, earned and owned channels, further advancing the evolution of the discipline.Don helps both multi-national and emerging companies harness authentic marketing strategies – including reinventing themselves around this new form of the good – to create powerhouse brands. Among the companies Don has counseled are Microsoft, BELL, 7- Eleven, Canadian Tire, March of a dime Canada and Enercare.


team Lead