Keyword stuffing is the most important part of Search Engine Optimization (SEO). Achieving Top ranking is easy with keyword stuffing. But SEO is not just about keyword stuffing and building links, for ranking a page to no. 1, SEO is something more than all this.

User experience (UX) and SEO are always connected to website owners and marketers. Search engine optimization (SEO)  works by increasing the visibility of web pages to users’ search engine. In this way, it increases the quality and quantity of web traffic to a page or website. User experience (UX) is considered as a personal experience of a user that visited a web page. It may include his/her thoughts, emotions, and thinking during the visits to web pages.

UX and SEO have many tasks to do collectively. SEO boasting can never be done without considering UX. UX and SEO collectively work together to provide the user with the information he or she was looking for. SEO helps in searching the content to the user while UX helps in finding the required information on a web page when it is loaded. Search Engine Optimization has moved to some other level now. It not only just rank the search terms now but also provide the people with the answers to their queries. SEO and UX have linked very much in several ways. Here are the few points that will discuss how you can link up SEO and UX for better marketing results.

Connect The Strategies Of SEO And UX

The main step in connecting SEO and UX strategies is to make sure that they both work well when connected as compared to their working separately. They should create with each other in mind. Our main focus is to create more conversions and lead. To achieve this aim, it must be assured that SEO and UX should work together effectively.

If a user experiences a broken link somewhere, he is expecting that the link may lead him or her to somewhere where he can get some information. But a broken link can give him bad experience in the form of ERROR. To avoid this issue, SEO and UX should work together to provide him with better experience free from errors.

Focusing On UX Design That Fit Better With SEO Rules

When you are going to design a website from a scratch ad you are not optimizing it for search engines, you are doing a big mistake. Your website is the only way by which you can form a link with your targeted audience. You should try to create such content that will be appealing to the users who visit the website and to the search engines also.

You should integrate your SEO and UX by bringing some improvement to your header tags.   Header tags are something that is recognized by search engines. Well recognized tags to be added by search engines. Other variations that can be done include the optimization of menu names and functionalities to provide more focused information about products.

Simplify Navigation Of Website

When it comes to integrating SEO and UX, website navigation is something that can never be neglected.  The home page should have very simple and clear navigation.  The users should not find any difficulty while visiting your website and navigating things on it. Also, the structure of the website and navigations should be as easy as to understand by Google. Your website is not a platform to experiment with hidden games or to show such shocking pop-ups from where the user does not know how to come back. Don’t try to add such things that entangle your user and he or she will get confused and irritated. Your website should be simple and easy for a user to go through.

Make sure that

• Your mobile site’s navigation is easy to use.
• Do not add any complex structure to your website.
• Add a navigation bar to all your web pages.
• Add detailed clarification is necessary to make things clear and easy.
• Don’t forget to add a search bar so that users can find anything they want.

Make Improvements In Your Call To Action (CTA)

A call to action is a reminder on a web page that helps a website visitor to do a specific action. CTA’s usually written as action phrases or commands. Every website must have a visible or apparent call to action. Make sure that your call to action describes clearly what a website visitor will get when they click on it. It is important that when a user visits your website, there must be directions of what to do now and how to perform actions and purchase. All the Links or buttons with calls to action need to be designed for UX and link to page elements and content optimized for SEO.

Prioritize Quality

Many factors are considered by Google while determining that your website is of high quality or not. A high-quality website means where the user enjoys to come and perform different actions. It will increase the ranking of a website. But if the website is not of high quality, the user will not enjoy being there. It will increase the bounce rate and the website ranking will be down. Other factors that are much considered by Google are page loading speed, layout, description, and unrepeated content. The page layout should be attractive. The loading speed of your web page should be good so that the user may not get irritated with the slow speed of page loading and leave it. The content provided on your website should be unique, appealing, and informative. It should be well-written that your user finds it interesting and easy to get it from here instead of going to some other website. Original content always captures user to itself.  When it comes to SEO, Google also takes into consideration the user experience. So you should try to make your user experience very good so that it will be taken as positively by Google.