Summary
The Caribana festival is known as North America’s largest street festival held each summer in Toronto, Ontario, Canada, which exposes you to the people, food, culture and music of the different Caribbean people. In other words, it’s held to acquaint you with the minimum display of North America. The event that started out as a three-day event has now expanded into weeks of celebrations where grand parades were filled with fun events and experiences. The attendants of the event come prepared with costumes, colorful clothing and comfortable shoes, all to celebrate and preserve and express their Caribbean identity, as every corner of Toronto explodes with the quiver melodies and rhythms of reggae, Hip Hop, Brass bands e.t.c. The festival is an interesting cultural explosion of Caribbean music, cuisine and performing artists.
Summary
The Caribana festival is known as North America’s largest street festival held each summer in Toronto, Ontario, Canada, which exposes you to the people, food, culture and music of the different Caribbean people. In other words, it’s held to acquaint you with the minimum display of North America. The event that started out as a three-day event has now expanded into weeks of celebrations where grand parades were filled with fun events and experiences. The attendants of the event come prepared with costumes, colorful clothing and comfortable shoes, all to celebrate and preserve and express their Caribbean identity, as every corner of Toronto explodes with the quiver melodies and rhythms of reggae, Hip Hop, Brass bands e.t.c. The festival is an interesting cultural explosion of Caribbean music, cuisine and performing artists.
The Challenge
Toronto’s Caribbean Caribana Festival has been there from the past within the diversity of the Jamaican and getting people in a diverse cultured society to get to fill up the event and understand the culture of the Jamaican had Caribana engage Eminent Media Inc to reach out to its wide variety of followers on its social media platforms to attract them to attend the event, so that they could turn out and understand the rich Caribbean culture and appreciate it.
Insights
To get the people to understand the Caribana cultures and experiences, there had to be a variety of showcases that were brought up, not only for run, but also for appreciation of the Caribbean cultures. The carnival participants say that the event is very important for preserving and expressing their Caribbean beauty and culture. They also took this chance to compete for top prizes for their costumes while they came out together as one. To be a blow up of fun and entertainment, the festival contains several events celebrating the Caribbean culture;
The Kings and Queen’s Show Case
This is the showcase where mass bands put their all into their king and queen costumes as they compete for top prizes for their costumes.
The Grand Parade
Those who turn out for the festival always have this as the main participated main event, with costumes and bands ready for the road as masqueraders dance down the lakeshore in attractive costumes. Music, dancing, amazing food and the true essence of Caribbean culture is experienced here.
Services Provided
- Social Media
- Advertising
- Blogging
- Media Relations
Our Approach
Eminent Media Inc was a major influencer in the Toronto Caribbean Carnival / Caribana festival, whose participants say that the event is very important in preserving their Caribbean identity.
Media Coverage
Our team covered the Caribana festival which were aired on several media outlets which included over 400,000 total video views. Bloggers got to blog about the Caribana festival which Eminent Media Inc was in charge of as well as got to do advertising in a good number of television and radio channels.
The Results
The promotion of the event by Eminent Media Inc through its social media and media tours attracted a huge number of participants that came out to celebrate the Caribbean culture, created more awareness regarding the event that kept the culture alive. Participants also got to walk away with prizes through participating in the various competitions at the festival. All in all, the Caribbean culture was kept alive which is the main purpose of the event.