The foundation that elevates your mission and inspires human connection


A brand isn’t manufactured overnight – it’s cultivated over time. For more than two decades, we’ve co-authored brand stories alongside our clients. Equal parts psychology and science, these narratives drive devotion among an external audience and brand ambassadors. But without clarity and differentiation, there can be no loyalty. And that’s why we help our clients discover what sets them apart and how to best communicate those differences.

Logos + Identity

A Brand Identity System is the playbook for how your brand presents itself to the world. It’s an assertive voice amongst the noise of your competitors. An effective identity system reflects core values and creates a bond with the customer so your brand isn’t just recognized, it’s remembered. We use a time-tested and highly collaborative process to create brand identities that have staying power.

Brand Positioning

Before gaining marketshare, you have to earn mindshare. A brand is a collection of impressions that live in the minds of your audience. Effective communication can only take place at the right moment under the right circumstances. Brand positioning is a declaration that defines what you do, who you do it for, and what makes you different in a sustained effort to remain desirable.

Purpose +

Defining the organization’s purpose and values synthesizes team members around a clear definition of why the brand exists and how we should vigorously work together to bring it to life.


Messaging is the fruit of a well-positioned brand. As Peter Drucker famously said, “The most important thing in communication is hearing what isn’t said.” We help brands listen first, and then speak thoughtfully. Getting everyone on our collective team telling the brand story the same way is essential for success. The right messaging also provides the foundational language the brand needs to translate its story across multiple channels.

EM Excavation®

Through a process called a JS Excavation, we help organizations gain clarity around WHO they are, WHAT they do, and WHY it matters. These insights are the building blocks of a strong brand foundation and help us craft the brand’s purpose statement, core values, brand essence, core messaging and brand voice.


Our Creative team

Silvester Ngatia

Graphic Designer

Silvester Ngatia is a Graphics Designer based in Nairobi Kenya. I was 19 when I fell in love with the design and this relationship still continue. My first design was a logo for a friend of mine. I was very satisfied with it and thought about how brilliant and modern it was. When I look at it now, I can’t believe my hands made something like this. My style has now evolved; I try to make modern, creative, simple, and timeless designs. I breathe, eat, and live design.


Adobe Suite
Blender 3D
Photography & Multimedia Art


UI/UX Designer

I am Sujon. I am a professional UI/UX Designer & Graphic designer. I love to do beautiful designs and want to make my clients happy.I have completed the UI/UX Design course and completed many projects. Currently working with Eminent Media Inc. in Toronto, Canada.I am always dedicated to giving you the best service.I love my job and ensure that I produce beautiful and effective projects.I communicate with my clients very well, listen to their needs, and understand how their goals can be achieved. Specializes inWebsite UI design, Wireframe design, Landing page design, Flyer design, Postcard design, Web banner design.

Samson Oduor

Head IT, Website Design & Development

Zeeshan Majeed

Head IT, Website Design & Development

Zeeshan Majeed is a professional Web developer and Designer. He has designed many websites and gave a lot of suggestions on website development. He builds the design, layout, and focuses on all the major things to make the perfect view/use of the websites. He has worked internationally, in-house, and remotely on projects for leading brands, agencies, startups, and charities. He cares deeply about creating world-class, useful, and beautiful products that help people and make a difference.He has been doing this professionally for 10 years. He can be as involved in your project as you need me to be; from the seed of the idea to sketches, creative direction, design, copywriting, system design, and even the front-end and WordPress build.He can take vague problems and requirements and break them down into steps and solutions. He can explain things clearly, communicate problems quickly, and write accurately and concisely. He can self-manage, work to deadlines, organize projects, and present well-structured and complete deliverables.


WordPress Development
UX/UI Design in Adobe XD
Digital Marketing
WooCommerce Store Development & Payment Integration